Tracking setup (GTM single source of truth)

Analytics and ads are centralized in Google Tag Manager. The site and app no longer load hard-coded UA, GA4, or Google Ads scripts. This avoids double counting, keeps data in one place, and lets marketing change tracking without code deploys.

Current setup

Rules (do not break)

1. Do not add hard-coded tags
   No gtag('config', ...), no UA-, G-, or AW-* script tags in the website or app code. Everything goes in GTM.

2. Do not duplicate the Google Ads tag
   If a tag is already in GTM, do not add the same one on the page (or you’ll double-count).

3. Sign-up conversion (recommended)

   • App: Already pushes signup_completed to dataLayer after sign-up.
   • In GTM (website or app container as needed): create a GA4 Event tag for signup_completed (or map it to GA4 sign_up), then import that conversion into Google Ads (GA4 → Admin → Conversions → Import from GA4).
   • Do not add a second Google Ads conversion tag that fires on the same action.

What the app sends to dataLayer (for GTM)

• page_view – { event: 'page_view', page_path: route } on route change.
• user_identified – { event: 'user_identified', user_id: '<auth0_sub>' } when the user is logged in.
• signup_completed – { event: 'signup_completed' } when sign-up finishes (use this for conversion import).

Configure triggers and tags in GTM to use these events (e.g. GA4 events, Google Ads conversion import).

Next steps in GTM (after this change)

Because UA, GA4, and Google Ads were removed from the page, they must exist inside GTM or no data will flow:

1. Website (GTM-M42S7JML)
   • Add a GA4 Configuration tag (ID: G-0GS0D1N4H0), fire on All Pages.
   • Add a Google Ads tag (ID: AW-1011979083) if you need Ads on the website; otherwise use the “GA4 Import” path below.
   • For sign-up conversion: create a GA4 Event tag for the sign_up/signup event (e.g. from the app’s signup_completed or website form), then in Google Ads go to Tools → Conversions → New conversion action → Import → Google Analytics 4 and select that event. Do not add a separate Google Ads conversion tag that fires on the same action (to avoid double counting).
2. App (GTM-5B6NBTBM)
   • Add GA4 and/or Google Ads tags in this container if you use them for the app.
   • Use the signup_completed dataLayer event for the conversion you import into Google Ads.

Changing the GTM container (website)

Container ID is in _config.yml:

gtm_id: GTM-M42S7JML

Snippets are in _includes/gtm-head.html and _includes/gtm-body.html and use GTM-M42S7JML.